Who's driving our digital future?
Our lives are becoming swamped with pointless products that call for our constant attention. Many businesses pushing these products are fixated on their short term financial goals regardless of the impact on society as a whole.
Our lives are becoming swamped with pointless products that call for our constant attention. Many businesses pushing these products are fixated on their short term financial goals regardless of the impact on society as a whole.
Companies are creating products for investors first and customers second.
Investors are encouraged by high profile multi billion dollar valuations of tech companies and are keen to be first in with the next big thing. Unfortunately it is this speculation, not customer focused innovation fuelling the technology market.
This formula is why we see so many me-too, technology centric and even socially divisive products, because success is measured by how much short term funding can be achieved.
We help digital consumers
It's true that technology is improving our lives in so many ways. But it is also starting to make us more and more anxious. We've now become acutely aware of our addiction to smartphones and social media and the negative impact on our long term well being - but don’t know how to stop.
Now add to this the pace and invasive nature of new technologies such as big data science and artificial intelligence.
These are hopelessly outstripping our ability as human beings to mentally, socially and politically judge and regulate what is good or bad for us today and tomorrow.
Take back the driving seat
USABLE TECHNOLOGY believe in putting individuals and society back in control of technology.
We identify and solve real world problems with appropriate technology solutions that promote a cohesive society and a sustainable planet.
We create innovative products by breaking free of the formulaic psychological, technological and procedural boundaries of today's industries and how they engage with their customers - to imagine brand new, ultra-intuitive ways to help people live, work and play together in their future.
Creating value for society and businesses, by using technology to solve the problems in life that people really need solved.
Work with us
If you are an organisation that has an idea you need help with, or just curious about what we are creating right now.